Food and Drink Photography That Gets You Noticed and Chosen

Extraordinary Photography for Your Extraordinary Food and Drink


Every hospitality venue and artisan producer creates something they’re incredibly proud of.

When you’ve poured your heart and soul into a dish or product, you want everyone to see and understand that.

You know what you’ve created deserves to be chosen.

And yet people scroll on by.

We create food and drink photography for restaurants, hospitality venues and artisan producers across Derby, the Midlands, London and throughout the UK.

Our job is to help other people see what you already know. To carry your pride to the people who matter, showing the quality you’ve created and the care behind it.

Great images grab attention and make people crave what you’ve produced.

These are the photographs that show people why you’re the right choice.

Let’s Make People Hungry.

Photograph of chicken and black pudding with testimonial from The Wheel Inn Ticknall: Very professional, pictures to the highest quality, easy to work with and would recommend to anyone.

What You Get

Every image we create has one job: to make people stop, build appetite and choose your business.

Whether your photography takes place at your venue or in our Derby studio, you'll get images that showcase the quality of your food and drink and work across your marketing.

From a focused one-hour shoot to a full-day production, we'll help you choose the right approach for your business, your objectives and your budget.

Planning Your Shoot

Your photography starts with a conversation about your food, your business and what you want the images to achieve.

Together, we'll establish the style, atmosphere and message that will appeal to your customers, while making sure your photographs work wherever you need them, from websites and menus to social media, advertising and print.

We'll plan compositions, orientations, crops and space for text before picking up a camera, so you get versatile images that fit your marketing without awkward cropping or compromised layouts.

You'll find more practical advice to help you get the most from your session in our Preparing for Your Food Photography Shoot guide.

Your Shoot

Your food and drink deserve photography that brings out their best qualities. Professional styling, carefully controlled lighting and thoughtful composition help make every dish and product look as appealing as it does in real life.

For larger or more involved projects, having both of us on the shoot means we can handle photography, styling and preparation simultaneously, giving you a greater variety of images within the time available.

Editing & Delivery

Every image receives individual attention during editing, bringing out the colours, textures and details that make your food and drink so appealing.

You'll receive your finished photographs in both high-resolution and web-ready formats, giving you a versatile library of images ready to use across your website, menus, social media, advertising, PR and print.

Planning, photography and finishing are all included, with professional food and drink photography from just £350 + VAT.

If you'd like to know more about what's included, how we work or how you can use your images, you'll find the answers in our Frequently Asked Questions.

Photograph of fish and chips with testimonial from The Village Café and Kitchen: We recently worked with JaxMore Food & Drink Photography, and the whole experience was fantastic from start to finish. The results are outstanding. The images are beautifully shot, well-lit, and really capture the character of our food and space.
Photograph of sweets on an office desk with testimonial from Sweet Genes: The super-talented Julia and Adam stopped by to capture the magic of our sweets, and WOW... they absolutely nailed it. We're obsessed, and you will be too! It sums up the joy of corporate sweets and our sense of humour perfectly!
Photograph of a smoked Appletini cocktail with testimonial from The Mixologist Cocktails: I'm the very blessed recipient of this amazing project. You guys absolutely zeroed in on the target and executed with precision!! These images are really making the website pop, can't wait to finally launch it.

What Makes Us Different?

Your photography should reflect the quality of your business, with the right creative approach and the right people to deliver it.

With JaxMore, you benefit from the combined experience of Julia Dallimore and Adam Jackson. We plan every project together, with the flexibility for one of us to photograph smaller shoots or both of us to work on larger commissions. You get the expertise your project needs, without paying for more than you need.

We'll photograph your food and drink wherever it works best, whether that's in your restaurant kitchen, hotel, distillery, production facility or our dedicated studio. Based in Derby, we work across Derbyshire, the Midlands, London and throughout the UK.

For an example of what we can achieve on location, explore our Casa Hotel case study, featuring photography created for the hotel's restaurants and bars.

Your images receive the same care, creativity and attention to detail that have earned our photography national and international awards, whether you're an independent café or a national brand.

And your project won't be squeezed between dozens of other commissions. We deliberately limit the number of shoots we accept each month, giving us time to get to know your business, develop ideas that suit your brand and create photography you'll be proud to use.

Professional photography can make a particularly valuable difference when you're introducing something new:

  • New menus
  • New products
  • New packaging
  • New spaces
  • Seasonal campaigns
  • Brand refreshes

These are opportunities to attract attention, build excitement and give customers another reason to choose you.

Whatever's next for your business, we'd love to help you show it at its best.

Behind the scenes at a restaurant shoot in Derby, with Julia Dallimore styling a seafood dish while Adam Jackson captures the image using controlled lighting. This shows how JaxMore Food and Drink Photography works on location across Derbyshire, the Midlands and the UK to create high-impact images for hospitality venues.

Award-Winning Photography

British Photography Awards logo. We were People's Choice Award winners in the Commercial Product category in 2025
European Photography Awards logo. We were awarded an Honourable Mention in the Food category in 2025
Golden Pineapple Awards logo. We've won a few of these!

Award-winning food and drink photography, recognised across the UK and Europe.

Independent Research. Measurable Results.

Beautiful photography should do more than look impressive.

But can professional food photography actually change what customers think a product is worth, or how likely they are to buy it?

Independent consumer research by Nottingham Trent University explored exactly that question, comparing responses to the same products photographed professionally and without professional styling and lighting.

When viewing the professional JaxMore images, participants:

  • expected the product to cost 40% more
  • said they were more likely to buy
  • saw the product as higher quality

Think about what those differences could mean for your business. Stronger perceived value, greater purchase intent and customers who recognise the quality you're offering. Our Food Photography ROI Calculator lets you explore what potential improvements could mean in financial terms.

You can explore the full findings and what they mean for your business in our Nottingham Trent University research.

But there's another fascinating question. Why does photography have this effect?

Scientific research into visual perception, colour, texture and even the body's physiological responses to food imagery helps explain how photographs shape our expectations of taste, freshness and quality.

Understanding why food photography works reveals how the right images can make your products more appealing before anyone has tasted them.

And the difference can be surprisingly dramatic. We photographed the same supermarket pizza four different ways, changing the lighting, composition and presentation. Our Before & After Photography comparison shows just how much these choices can influence the way your food looks.

Logo for Casa Hotel Chesterfield - four-star independent hotel in Derbyshire
Logo for Withers Gin, artisan craft gin distillers. A large stylised letter ‘G’ in black on a white background, with “WITHERS GIN” written inside a horizontal bar cutting through the middle.
Logo for The Engine Room, a Stylish Bar and Restaurant in Derby City Centre
Logo for Sweet Gene’s, a traditional sweet shop and corporate gifting company. Features pink and white vertical stripes in a circle with the handwritten-style text “Sweet Gene’s” in black.
Logo for The Priest House by the River, a stunning Grade II listed hotel in Leicestershire
Logo for Barça Bar at Casa Hotel - cocktails and relaxed dining in Chesterfield
Logo for The Mixologist Cocktails, pre-mixed coctails using only the finest natural ingredients.
Logo for Braewell Box. Braewell logo in cream lettering on a midnight blue background, featuring a ribbon bow accent above the “e”, with the tagline “small box. big impact.” displayed beneath.
Logo for Hopwells, wholesale food suppliers to the catering industry. The word ‘HOPWELLS’ appears in bold white letters inside a blue oval, with the tagline “The Caterer’s Choice” beneath in a white script on a black background.
Logo for Cocina Restaurant at Casa Hotel - steakhouse in Chesterfield, Derbyshire
Logo for the HouseBoat restaurant in Derby. Beautiful Indian fine-dining.
Logo for The Wheel Inn in Ticknall, Derbyshire. British pub food, elevated.
Photograph of a bottle of Withers Gin with testimonial from Withers Gin: JaxMore have been our photography partners for years, from the launch of our Gin School to major campaigns. They overcome every technical challenge with expertise, from tricky bottle shots to creative storytelling. They are an invaluable asset to our brand, and I can't wait to see what they create next!
JaxMore Creative Photography logo. Food and Drink Photographer, Derby.

Copyright © 2018-2021, JaxMore - All rights reserved

KTBB Limited trading as JaxMore Food and Drink Photography
Registered in England, no. 08828493
VAT no. 177253392
Registered Address: Carwood Park, Selby Road, Leeds, LS25 1NB

Page last updated: Monday 12th October 2026 at 11:43am

Curious what better images could be worth to your business?
Try our ROI Calculator and see the numbers for yourself



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We are your visual advantage.

Vote for us in the British Photography Awards!

Commercial photo of Roasted Radishes - shortlisted for a British Photography Award in 2026

We’ve been shortlisted for the British Photography Awards. Twice!

Two of our photographs have made the final 25 in the Food & Drink category of the British Photography Awards 2026. But there’s only one People’s Choice Award, so we’ve picked our fighter.

Radically Radish. 🌱

Last year, your votes helped us win the People’s Choice Award. We’d be hugely grateful if you’d help us try to do it again. It only takes a moment, click below to visit the BPA page, scroll down and click the vote button.